Posts Tagged ‘Richard Florida’



August 1, 2012

I’ve just become a subscriber to THIRTY TWO, a new magazine in the Twin Cities. 

First, let the founder’s words explain the name.

If you are from Minnesota, thirty two is your number, not only because it is the point of freezing.  At Thirty Two, we also see it as the point of thawing, where movement and life begin and new things are on the way.  It just so happens that Minnesota is also the thirty-second state of the union-a gentle reminder that it’s about time that we claim our place in contemporary America.

I like that thinking.  This called for a bit more investment of time before I by-passed the magazine.

Inside the front cover, I saw a picture and a note from the founder, entitled “why we matter”. The first paragraph caught my attention with the sentence “Far too much of our day is dominated by products and services designed to add convenience where authenticity has been lost”.  That and a quote from Tom Brokow warning us that it won’t help to “wire the world if we short-circuit our souls” and I was well on my way to being hooked.

Her read and interpretation from an outsider’s perspective  of the “Meet Minneapolis” message of WHY US made me smile…but this statement made me listen up:

Don’t get me wrong; everybody who moves here is well advised to learn more about the more subtle aspects of Minnesotan culture. But if we really want to open up our region and boardrooms to U.S. and international transplants, if we want  to become an international city, we need to be aware that insisting on this discourse serves neither them nor us in creating a common sense of place.” 

YES!  That story may attract tourists, but it does not serve us as well when trying to grow our city – to achieve that dream of becoming a world class city.

She closed with the following, and I was hooked.  I sent off a request for Issue One and a subscription for a year.

We are here to bring the beauty and authenticity of print back to your coffee table.  We want to capture the magical side of life in the Twin Cities and tell stories beyond the news cycle.  And we want to make sure that we are a platform for ideas and visions to make this an even more vibrant place, one that newcomers can readily access.

How could I resist when this clearly appeals to all about which I am passionate?!!

The first issue arrived yesterday…right on the heels of my learning that Jonah Lehrer, author of IMAGINE – How Creativity Works has admitted he made up a lot in the book.  What?  I have just finished, not only reading this book, but carefully making notes in the margins of all the new things I was learning and wanted to remember!

So I was pretty excited for something new to take my mind off all that I had just wrongly stuffed in my brain.

I tore open the envelope…yes, I like the paper selection and the binding format; I learn the focus of this issue is creativity; I look at contents.  The article titles are intriguing, although I am already sure the one entitled “Fall of the Creative Class” is either wrong or about something other than that picture painted by another favorite of mine, Richard Florida.

Not so fast, Cheryl.  The Frank Bures article DOES INDEED refute Richard Florida. Oh my, in one week, two author’s works that I thought were beacons of light to me are now being held up as fraud.  This may say something more about ME, than it does about the authors.  And if Florida  was wrong about the Creative Class, what about the GREAT RESET….also resting on the corner of my desk, as I have been using it as the explanation and crutch to explain the Great Recession.

This definitely requires some careful scrutiny and perhaps some re-thinking of things, but a cursory look through the rest of the magazine makes me think this is still a good choice….their vision of houseboats on the Mississippi is pretty fun, and  how could you miss the next issue with teaser topics of focus including New here, So what: How transplant enterpreneurs are shaping Minnesota’s new economy; Made in Minnesota: The explosion of heritage brands”; and Inside the Current: How a radio station shaped the identity of the Twin Cities”  ?

All that arriving August 30, and I have a whole lot of thought-provoking and perhaps life-changing articles to get through before then. 

If you are not on board, you need to be.  Subscribe to Thirty Two  so I will have friends to discuss it with!