Posts Tagged ‘Innovative Meetings’

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IT KEEPS ON GIVING…

March 15, 2011

The March Issue of BIZBASH Chicago featured yet another gift we have received from the CRV EXPERIENCE this past summer. Yes, we knew BIZBASH was including us in an article, but what a surprise to open the magazine yesterday to “14 MOST INNOVATIVE MEETINGS…New ways of thinking are revolutionizing content-driven events, and such gatherings are experimenting with new formats, technology and strategies-and seeing their ingenuity pay off.”

And there we were, right after the TED Conferences and along with Oracle, NTEN, SAP, The Cable Show, Cisco, IBM’s Lotusphere, and several other innovative companies that are working hard to escape the bonds of old thinking to bring the meetings and event business into the 21st century. 

Each of us took a different approach, but oh, the wonderful experimentation that was represented in that article!  Just look at the results this group accomplished:  Building attendee engagement, Getting Green-Long Term, Integrating Social Media, Bridging Live and On Line Conferences, Curating Conference Content, Managing Noise, Integrating Mobile Technology, Boosting On-line Interaction, Engaging Exhibition Layouts, Connecting Buyers and Sellers, Luring More Exhibitors, Sparking On-Line Content, and Streamlining and Tracking Content.  I am sure there is not a good producer or designer in our industry that has not wrestled with these very same issues.  How many of these concerns have you encountered in your own world of meetings and events? And how have you dealt with them?

Yes, it was a spectacular “high” to be grouped with this awesome list of industry-leading events, but more importantly, what fabulous brain food for us as our thoughts are slowly turning to CRV 2011 to bookend the journey Boston Scientific is taking this year following the launch of CRV last August.  It reinforced our initial thinking is on track, and sparked new thoughts about how we can best keep that interaction between employees and leadership moving forward. 

Over the last several months, I have often used this blog as a platform to air my passion about innovation, interactive meetings, social learning, and how to address new thinking about adult learning through good event design, experiential marketing and the birth of a new meetings and events industry that has risen from the ashes of the old.  

So although the recognition of CRV 2010 is a very fulfilling “high”; the gift we received from Bizbash was much greater:  More good ideas to stimulate our movement forward in this very slow process of changing our world.  There is more to this industry that the WOW of a pretty party!

Check out the whole article. Anna Sekula, the author says it best:

“When choosing the events to include, we looked at organizations that are pursuing these new avenues, and that are seeking long-term solutions beyond gimmicks and one-off experiments to build bigger brands and relationships with attendees, exhibitors, sponsors, and other partners.  With tangible results, each of the 14 gatherings highlighted demonstrate how such options are setting the stage for smarter, results-driven meetings.  They also help prove the power of well-produced meetings and their value in a larger business context.”

That succinctly sums up the purpose of my own life’s work and why I continue to describe CRV 2010 as the Pinnacle of my own 40-year career in this business.

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