Posts Tagged ‘CRV 2010’

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IT KEEPS ON GIVING…

March 15, 2011

The March Issue of BIZBASH Chicago featured yet another gift we have received from the CRV EXPERIENCE this past summer. Yes, we knew BIZBASH was including us in an article, but what a surprise to open the magazine yesterday to “14 MOST INNOVATIVE MEETINGS…New ways of thinking are revolutionizing content-driven events, and such gatherings are experimenting with new formats, technology and strategies-and seeing their ingenuity pay off.”

And there we were, right after the TED Conferences and along with Oracle, NTEN, SAP, The Cable Show, Cisco, IBM’s Lotusphere, and several other innovative companies that are working hard to escape the bonds of old thinking to bring the meetings and event business into the 21st century. 

Each of us took a different approach, but oh, the wonderful experimentation that was represented in that article!  Just look at the results this group accomplished:  Building attendee engagement, Getting Green-Long Term, Integrating Social Media, Bridging Live and On Line Conferences, Curating Conference Content, Managing Noise, Integrating Mobile Technology, Boosting On-line Interaction, Engaging Exhibition Layouts, Connecting Buyers and Sellers, Luring More Exhibitors, Sparking On-Line Content, and Streamlining and Tracking Content.  I am sure there is not a good producer or designer in our industry that has not wrestled with these very same issues.  How many of these concerns have you encountered in your own world of meetings and events? And how have you dealt with them?

Yes, it was a spectacular “high” to be grouped with this awesome list of industry-leading events, but more importantly, what fabulous brain food for us as our thoughts are slowly turning to CRV 2011 to bookend the journey Boston Scientific is taking this year following the launch of CRV last August.  It reinforced our initial thinking is on track, and sparked new thoughts about how we can best keep that interaction between employees and leadership moving forward. 

Over the last several months, I have often used this blog as a platform to air my passion about innovation, interactive meetings, social learning, and how to address new thinking about adult learning through good event design, experiential marketing and the birth of a new meetings and events industry that has risen from the ashes of the old.  

So although the recognition of CRV 2010 is a very fulfilling “high”; the gift we received from Bizbash was much greater:  More good ideas to stimulate our movement forward in this very slow process of changing our world.  There is more to this industry that the WOW of a pretty party!

Check out the whole article. Anna Sekula, the author says it best:

“When choosing the events to include, we looked at organizations that are pursuing these new avenues, and that are seeking long-term solutions beyond gimmicks and one-off experiments to build bigger brands and relationships with attendees, exhibitors, sponsors, and other partners.  With tangible results, each of the 14 gatherings highlighted demonstrate how such options are setting the stage for smarter, results-driven meetings.  They also help prove the power of well-produced meetings and their value in a larger business context.”

That succinctly sums up the purpose of my own life’s work and why I continue to describe CRV 2010 as the Pinnacle of my own 40-year career in this business.

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That SLOW 1st QTR, 2011

January 30, 2011

One of the benefits of the Minnesota events world has traditionally been a slow down mid December after holiday events, that extends into January and often bleeds into early February.  For me, it has been a time to recharge, reorganize, and regroup and thus a time I look forward to.  I clean out my office and prepare for the coming season; I curl up in front of the fireplace in my “library” and read – attacking the ever-growing stacks of trade publications and books that deliver not only inspiration and “what’s new” but food for thought as they challenge me to examine my own “best practices “ and incorporate new thinking. 

But here I am on January 30, surrounded by chaos.  An almost stripped Christmas tree stands abandoned in the living room; the dining room filled with crates and containers waiting for all that decor still strewn across the table and floor; stacks of books and magazines remain in my office and covering the fireplace hearth; papers and files are everywhere, and my last THURSDAY’s unfinished to-do list sits before me – where it has kept me occupied three days and promises to hold me captive all day today as well.  WHAT HAPPENED?!!!

Coming off my best year ever for Creative Events, I don’t have the excuse that the down-turned economy allowed me to get into bad habits and work less efficiently over the last couple years, and now I am out of practice…so as I headed towards that awful place of mental whining and complaining, I have had to stop and take stock.

Oh yes, we kicked off a new season for the riverfront Visitor Experience this month, and I’ve been spending some time absorbing the results of the design competition for short and long term plans for the river “above the falls” that were unveiled this week…

Oh yes, we celebrated my brother and sister-in-law’s sixtieth wedding anniversary, as well as their birthdays…acknowledging I now have siblings in their 80s…really?  I still vividly remember them both before they were married!   It’s comforting to see that my pledge to remain an active player in my own industry “until I am 80” has some credence, as they both are active in maintaining their antique store!…

Oh yes, I have devoted some fun time traveling memory lane as I have reconnected with college friends, and some BI friends, and several CMG friends via Linked In, Facebook, and several meet ups for coffee, drinks or lunch, and along the way, I’ve squeezed in some time to keep connected with new faces I met over the summer…

Oh yes, we are in the final countdown now for the Catersource/Event Solutions Conference and Trade Show in Las Vegas, and I am absorbed in overcoming a bad design problem in the construction of this hotel  as I struggle, along with the Dock scheduler to figure out how we can get a load in for both conferences attended by several thousand persons, all accomplished in ONE DAY with one or two docks available only from 10Am to 4AM…

Oh yes, I am still spending time telling our success story of CRV 2010, with two new articles due out in March, as well as preparing for a live telling to influential corporate executives -TED-style -at RETHINK which launches simultaneously February 14 in Minneapolis, New York City, Paris and Copenhagen …

And oh yes, the Creative Events opportunities!  We submitted our CRV entries for the MN-STAR Awards  and now await the announcement of finalists.  We have already begun preliminary planning for CRV 2011, space is secured and we’ve begun initial discussions on design as the I AM CRV communications campaign came to a close at the end of 2010 and has been replaced by BE CRV.  This will lead us through to the second all-employee meeting in which we will reflect on how well we did and what’s still to be done to keep this new division of Boston Scientific moving forward; we’ve concentrated on looking for new opportunities and are excited about our positioning for a couple.  We have started the movement to increase our collaborative team of independents to include a few key support vendors and are polishing our collaborative skills together as we tackle some significant RFPs that have come our way.

And oh yes, the personal growth!  FINALLY, I have made the jump from talk of leaving the 20th century behind and personally started the immersion into the 21st century.  The purchase of the MINI began the process; the acquisition of not one but TWO flat screens and DVDs came soon after and this month I have now acquired a smart phone…with conversion to a new computer and probably an I-pad in the plans before the quarter ends.  I am determined to prove that even I can adapt without too much angst – a couple years late, but better than never! (Although I admit, I made the conversion only so I could personally experience the impact of its use within the meeting and event environment; as I was perfectly content with my old flip phone that allowed me to call people and people to call me  with no other complications or distractions!)

So as I review this list, I understand why my life is in chaos and realize it is all due to very good things.  I will try not to complain going forward, as I think about another Award entry due shortly;  meeting with my tax accountant on Feb 10; presenting at RETHINK; a possible trip to Boca for the NSM for CRV; and the approaching departure for Vegas on Feb 25 for Catersource/Event Solutions.  Maybe in March, I will get that Christmas evidence put away and be able to bring out the tulips and irises of Spring…and crack open some of the books still waiting.