Posts Tagged ‘Creative Place-making. “Meaningful Innovation”’

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A NEW WORLD….ONE MORE TIME?

October 15, 2013

Back in the mid-2000s, event and meeting planners started to envision a NEW WAY forward that better matched emerging research on how we learn….The “Adult Learning” revolution launched simultaneously with technical advances that were propelling us into a digital age.

Here at Creative Events, we became followers of these visionaries, did some exploration of collaboration and new learning tools, and tried to focus on engaging our audiences to interact with each other and their own thought-leaders. We got our “feet wet”  in 2008 with the GOP Convention and by 2010 we were ready for the grand experiment of developing a collaborative of independent event peeps to test our theories and growing knowledge when we were selected as the vendor to for a Boston Scientific Employee meeting.

You have heard the story, seen the pictures, positive press, and awards that signaled we were on the right track.  We delivered good results; we were recognized for it and this year in August, MPI launched a new initiative called “MEETING DESIGN” that used those two BSCI employee meetings as the case study to support their new curriculum.  Over the next 12-16 months, 71 MPI chapters internationally will be introduced to this concept that revolutionizes the Meetings Industry; and slowly, ISES, as well, is executing events with something more than A WOW factor-thank goodness!

Simultaneously as a volunteer , I have participated in brainstorming several revitalization projects in the City of Minneapolis (Plan It Hennepin, Washington Avenue,  the Cultural Corridor, Nicollet Avenue Street Car Plan and  the latest project just introduced – the redesign of Nicollet Mall itself)…not to mention the West River Road Trails Improvement plan and the continuing evolution of the latest 30 year plan for the Central Riverfront…all of which have introduced me to an international concept called creative-place making.  Much of that has focused on building consensus and building/sharing visions through the use of art. 

Out of that, has come a strong desire to experiment with applying those same creative processes to meetings and events in order to achieve that same warmth and depth I was seeing emerge in community events – that is  not necessarily achieved from social media and current technology alone.

Meanwhile, Boston Scientific has continued to push forward…applying a key corporate value – not only to the patient and healthcare in general, but to business applications in their healthcare world. Their commitment to Meaningful Innovation has opened new doors. 

Last month, we started a new journey with them, as we once again turn our thoughts to their next Employee Meeting in late Spring of 2014. 

Is the world ready to take “Meeting Design” one step further?

If we unlock a meeting from the need to have a BIG room, BIG stage, and BIG seating blocks for a general session…then we have a whole new world of possibilities before us.  Maybe all those costs and time spent with hotel/convention center infrastructure can be redirected to the purpose and outcomes of any given meeting:  increasing adult learning and achieving results…creating an improved corporate environment for all.  In 2014, we will test our new theory.  The BSCI Employee Meeting will be held on each campus during the same week’s timeframe.  To accomplish that, we need to create engagement points that allow interaction before, during, and after the Town Hall experience; we need to ensure that engagement and interaction is between all employees and their leadership. Along the way, we hope to give employees what they need and want in order to get results for Boston Scientific and for their patients. And we hope to do that utilizing the power of all the technology on both those campuses supported by interactive projects that result in a bit of creative “corporate” community-making, as we also work with the BSCI space design folks to tell the story on empty walls  in lobbies, cafeterias, and within departments across a total of ten buildings on three campuses. Stay tuned on this one.  With no clear path to follow, I’m sure we’ll have some stumbles as we explore how to best to do this, but something tells me, we are opening the door on a whole new world.

And so the exploration begins-guided by new visions of what this Meeting and Event world can be.