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WHAT’S NEXT?

March 28, 2011

As the “star” dust settles after Friday night’s ISES Awards party, I’m sitting in my office contemplating what’s next.

I am so grateful the CRV team was recognized with five awards and I was especially honored to receive the ISES Team award on the group’s behalf because it speaks to my passion for collaboration among partners as an unmatched means to accomplish a mission.  The ISES Star Awards planning team demonstrated that with a great party Saturday night, and our CRV Team of both ISES and non-ISES members and vendor partners clearly demonstrated that with some amazing results for our client.

My second favorite moment in the spotlight was our win for Creative Design as that chandelier was not only an awesome symbol of working together and a great visual, but a powerful tool representing CRV’s initiatives.    Following closely behind were BeEvents win for Event Décor and Design and Interactive Media’s win for Technical-mixed with a disappointment that Matthew Trettel was not duly recognized for his graphic design efforts-not because I wanted a “sweep” but because those efforts did such a great job communicating the CRV message to our audience.  We would not have delivered the Experience we did for our client without them.

And then there was “Best Corporate Event”.  I’ve spent most of the weekend contemplating why it seemed so incidental in the bigger scheme of things and can only explain it with the emptiness I felt as I stood on stage and recognized that the audience before me had no idea what we did to win in that category.  Any hope that what we accomplished could be a “teaching moment” trickled away.

 That evening and over the weekend, we’ve been flooded with e-mails and face book comments acknowledging the wins and offering up congratulations and individual recognition of a job well-done, but only one conversation from Friday through Sunday even hinted at an understanding of what the CRV Experience was all about.  Only TCB got it that Boston Scientific was the hero for using the event to address their business concerns and we, as the producers of the CRV Experience were the tool they selected to make that happen…and our needs-based creative design delivered the results they were looking for. 

For me at least, that’s what this is all about, in a nutshell.  That is why I am still passionate about the industry and why I continue to hope that somehow, some way, some time, we will be able to breakthrough the clutter of “pretty” and “fun” and help others in the industry understand what can be accomplished, and how personally gratifying it is to be a part of something that creates change.

So, I will rally one more time as I start the planning process for CRV 2011 to frame what this past year at Boston Scientific  has accomplished, what didn’t work so well, and what needs to be done going forward.  This may be my last chance to communicate “it’s all about the work” before I finally let it go and devote my efforts for the next fifteen years to my other passion- the river.

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