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A REAL GOOD Company

December 16, 2009

Thanks to the Strib, I started the day with a smile when they included a brief article in the Variety Section about bludot’s “ A REAL GOOD experiment” .

If you don’t know this company, check them out at http://www.bludot.com. They are quirky, fun and REAL GOOD.

My infatuation with them began when I first noticed their furniture in European design magazines a few years ago and realized they were home town peeps. At the time, they had done little in marketing in the Twin Cities and were not a familiar name. From a visit to their website, to a visit to their headquarters, to their annual sales events, to exploring a collaborative partnership for a bludot lounge for the press during the RNC, to frequent visits to their retail outlet, Roam, to see what’s new, I am a REAL GOOD fan! Trust me, learn who they are, and you may become one too.

And today? Today I learned that one of my favorites, the REAL GOOD chair (I want two for my office in red) was the focus of a “REAL GOOD experiment” in NYC. Twenty-five chairs, some armed with GPS, were dropped at locations through-out New York City. As they were “curb-mined”, bludot followed their travels through out the city. Check out the results on their web – it will make you smile too, as you witness this innovative example of experiential marketing!

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